Vitaminati began as a dream very close to my heart, shaped by a deep passion for public health and prevention. I envisioned a space where science meets traditional knowledge, empowering individuals, uplifting communities, and fostering informed, meaningful conversations about health across our region.

Over time, I came to recognize a truth that cannot be ignored: health guidance in the Middle East and Africa remains fragmented and largely unregulated, often influenced by unreliable voices, while people continue to seek clarity and trustworthy direction.

This realization led to the creation of Vitaminati—not as a short-term initiative, but as a platform driven by a broader, long-term vision.
The vitamins and supplements sector holds vast potential beyond individual wellness, supporting healthier, more resilient communities globally.