"Where passion for health becomes a platform for change".

Vitaminati began with one honest truth: health guidance across the Middle East and Africa is fragmented, unregulated, and often driven by unverified voices. After more than a decade building credible wellness brands in the region and establishing CEDEM AG in Switzerland, I witnessed how difficult it is to find trustworthy information on vitamins and prevention.

One pattern never changed: people wanted clarity, yet the system delivered confusion. Vitaminati answers that gap as a complete Arabic wellness ecosystem, uniting science, personalization, education, and a curated marketplace.

It reflects a mission to elevate literacy, empower women, and deliver wellness